If you’re not currently using case studies as part of your content marketing strategy, you’re really missing a trick. Research from HubSpot (2018) states that in the B2B setting, ‘case studies help convert and accelerate the most leads’ and they’re effective because they help your prospective clients and customers better understand exactly how your business can help them.

In marketing, a case study is a document, often a fairly lengthy one, which provides an analysis or an account of a project, campaign or business service that your company has provided to your client or customer. …

Victoria Doxat

Victoria is a freelance copywriter and specialises in producing thought leadership communications. You can find out more at www.victoriadoxat.com

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