Making the Most of Your Case StudiesIf you’re not currently using case studies as part of your content marketing strategy, you’re really missing a trick. Research from…Feb 9, 2021Feb 9, 2021
Make your clients work for youPeople who’ve only recently started freelancing can sometimes feel a little intimidated by their clients because, after all, these are the…Apr 7, 2020Apr 7, 2020
What Should a White Paper Look Like?A white paper is a piece of long form content marketing and contains a high level of research. White papers usually follow an academic and…Nov 22, 2018Nov 22, 2018
Getting it White: The Power of the White PaperAs a freelance copywriter who specialises in producing thought leadership communications I know a lot about white papers and honestly…Nov 9, 2018Nov 9, 2018